Curiosity is the keyword

During the 1950s TV kicked in and it changed the World. What TV demonstrated is that if you spend enough money interrupting as many people as you can, with ads they didn't want to get...If you spend enough money, you can repeat your message enough times as you can make money to buy more ads. This allowed you to make more stuff and buy more ads and the world moved around this. It didn't matter what stuff you made and who and how you targeted people. The world lived around habits that were build from 40/50 years of this. But suddenly it stopped. The World changed. Internet and all sorts of new social media were created and the way how people behave and communicate and look and respond to brands changed.

Seth Godin explains that a fundamentalist is a person who considers whether a fact is acceptable to their faith before they explore it. But what we are seing is that fundamentalism has really nothing to do with religion and everything to do with an outlook regardless of what your religion is. The keyword for the World we live in is curiosity because curiosity is all about a desire to understand, a desire to try whatever you are interested in. Curious people count not because there are a lot them, but because they are the ones who talk to the masses in the middle who are stuck. Curious people are the ones who were responsible for a technology revolution that created social media like facebook and made it so popular. The masses in the middle have brainwashed themselves into thinking it is safe to do nothing. Unfortunately many brands out there still allocate all their efforts to the masses in the middle or even worse, make the mistake of targeting and communicating with the curious people treating them as if they were fundamentalists from the masses.Watch this great video with Seth Godin to learn a little bit more about why curiosity is the keyword for the new World we live in.